I developed an experimental font for a
pitch, hosted by the Creative
Seven highway signs with the message “Graz – Capital of Culture“ line the highways A2 and A9 near Graz. The task was to redesign these signs. The requirements were to use graphic elements only and to include the word Graz in the colors brown and white. They design was supposed to be made up only by vectors. One of my first ideas was to create an illustration without much of a concept, e.g. a collage of Graz’ most important landmarks. I quickly dropped this idea because in my opinion such a design would leave only little room for interpretation and it would not have been expressive enough. In the end a typographic solution was the only option to me.
While doing research and brain storming I asked myself which design, that has its origins in Graz, inspires me and is used by other people. The tactile guidance system for the visually impaired, that has been adopted by cities all over the world, soon came to mind. On the basis of this guidance system I developed an experimental font that picks up the grid and the line system and uses these in a more simplified way.
The Graz T-ype:
The font style is based on the tactile guidance system for the visually impaired in Graz. The grooves are depicted as five lines of consistent thickness. The diagonal parts of the letters are always constructed at an angle of 45°, thus creating grids where the lines overlap at a right angle. From these letters I created a typographic illustration with the word “Graz”. Generally speaking, the font has a technical air to it, however, the tapered endings and the playful glyphs also make it modern.