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The basic concept was to create
a Christmas book that contains
all the most popular songs
and stories, as well as
traditional recipes
and poems.


The concept:

At Christmas we get together, we play music, we read stories. However, what is often missing is a collection of these stories, of songs and poems. And that is what this Christmas book is all about. What makes the book even more special are the last few pages where the readers themselves can add traditions and personal stories about Christmas. This way, older generations can leave lasting memories for the younger family members who in return can add photos or wrapping paper. The book can be used year after year and grow a little with every Christmas celebration. This outstanding book with its exceptional illustrations and design was made in collaboration with the Viennese illustration design studio Wald & Schwert.



The original idea was to create a book with several illustration styles. In the end we agreed on one illustration style to keep continuity in the design.The illustrations are made by Isa Toman, also known as Frau Isa. Her work has nostalgic influences and with a mix of new and old she creates her very own invented past.The typographic work was done by Oliver Toman and Simon Lemmerer. All musical notes are drawn by hand, in order to blend in with the rest of the concept.



Client: Neuroth AG
Concept and Creative Direction: Simon Lemmerer, Markus Jausovec
Copywriting: Elisabeth Faustmann
Art Direction: Wald & Schwert, Simon Lemmerer
Design and Illustration: Wald & Schwert
Photography: Marion Luttenberger, Simon Lemmerer