For the Red Bull branding at the Spring Festival 2010
I designed a unique installation with acrylic glass.
Red Bull approached us with the idea of creating a special branding for the DJ booth at the Spring Festival; a festival took place annually until 2013 in the Dom im Berg – a location within one of the cities landmarks, the Schloßberg. Together with Georg Dinstl (also Permanent-Unit) I abstracted the shape of the bull and created an installation that consisted of overlapping pieces of acrylic glass screwed together. The installation was then lit from behind by spotlights which perfectly accentuated the overlapping edges.
Creative Direction and Concept: Simon Lemmerer, Georg Dinstl
Analog Work: Simon Lemmerer, Georg Dinstl