Redesign and branding of a market stand at the
Kaiser Josef market in Graz in cooperation
with the stand owner
The project »Redesign the Market« was carried out by the agency United Everything in the context of the Designmonat Graz 2013. 13 designers were invited to work on the visual image of the market stands together with the farmers. I created a new branding for a farmer from Western Styria by focusing on their main products and presenting these products in an illustrative way. I created a logo with a reduced font and added the wheat ears. Finally, I created small details such as hang tags, beer coasters or wrapping paper for the farmer’s home-baked bread.