Exciting Corporate Design and Identity
for an accounting firm in Graz
My accounting firm established a second firm and asked me, still during my time at Permanent-Unit, to create a name and visual concept. The name Unterm Strich (At the Bottom Line) arose during a brainstorming session with Georg Dinstl in reference to the saying »At the bottom line…« which is directly connected with the context of bookkeeping. The graphic concept consists of a strong logo that underlines the character of the name; the round typography softens the image for a light and casual appearance which appeals to the target group, a rather young clientele. In addition to the logo I created grids and Moiré patterns inspired by the patterns found on banknotes. The result is a high brand recognition and catchy stationary.
Creative Direction and Concept: Simon Lemmerer
Art Direction and Design: Simon Lemmerer