Warning: Use of undefined constant ‘WP_MEMORY_LIMIT’ - assumed '‘WP_MEMORY_LIMIT’' (this will throw an Error in a future version of PHP) in /home/.sites/146/site992/web/_update_2015/wp-config.php on line 23 Warning: Use of undefined constant ’256M’ - assumed '’256M’' (this will throw an Error in a future version of PHP) in /home/.sites/146/site992/web/_update_2015/wp-config.php on line 23 The portfolio of Simon Lemmerer › Unterm Strich

Exciting Corporate Design and Identity
for an accounting firm in Graz

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Concept:

My accounting firm established a second firm and asked me, still during my time at Permanent-Unit, to create a name and visual concept. The name Unterm Strich (At the Bottom Line) arose during a brainstorming session with Georg Dinstl in reference to the saying »At the bottom line…« which is directly connected with the context of bookkeeping. The graphic concept consists of a strong logo that underlines the character of the name; the round typography softens the image for a light and casual appearance which appeals to the target group, a rather young clientele. In addition to the logo I created grids and Moiré patterns inspired by the patterns found on banknotes. The result is a high brand recognition and catchy stationary.

Credits:

Creative Direction and Concept:  Simon Lemmerer
Art Direction and Design: Simon Lemmerer